Ashok Siddhanti Joins zGraffiti as Chief Executive Officer

McLean, VA-September 15, 2000 - zGraffiti Inc., a developer of customer relationship management (eCRM) technologies for businesses, announced today that Ashok Siddhanti has joined the company as Chief Executive Officer. Siddhanti, previously an officer at the global management-consulting firm AT Kearney, brings a wealth of experience in emerging Internet marketplaces to zGraffiti. His previous assignments include developing strategy and operations assessment for several large telecommunications and Internet companies. He will be responsible for the overall strategy and operations of the company.

"We are very excited to welcome Ashok to zGraffiti" said Jitendra Vyas, co-founder of zGraffiti. "Ashok brings a depth of understanding about e-commerce that is difficult to find and he will help us grow from a promising startup into a leading eCRM company".

" zGraffiti will revolutionize the merchant-customer relationship on the internet- to make it more dynamic and customized", said Ashok Siddhanti. "zGraffiti has developed unique technologies to create ubiquitous customer relationships. These technologies will be an integral part of the future of e-commerce, and I look forward to leveraging these in the market."


About zGraffiti

zGraffiti, Inc, was founded in December 1999 in McLean, VA. This rapidly growing company recently launched its first application, the Dynamic Intercept Marketerer, a part of its upcoming platform of patent-pending innovative eCRM technologies that will "Infuse Infinite Reach with Power". zGraffiti's eCRM technology platform allows businesses to "walk" with their customers no matter where they are on the Web by creating the ultimate "personalized"" message delivery system capable of delivering content through online or wireless means.

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