MoreBusiness.com Selects zGraffiti for Intelligent eCRM Solution
That Will Enhance Small Business Member Services

Award winning small business portal selects zGraffiti, Inc to provide innovative desktop connectivity to a vast repository of small business services in a context relevant manner to simplify and enhance member experiences.

McLean, VA - January 24, 2001. zGraffiti, Inc. a developer of innovative customer relationship management solutions (eCRM) today announced that it has been selected by MoreBusiness.com to provide its established small business members a new desktop based knowledge distribution service.

Entrepreneurs and small businesses have a need for reliable, timely information to address the day-to-day challenges they face and the new zGraffiti powered service will bring MoreBusiness.com’s vast database of valuable tools and services to the small business member’s desktop in context relevant manner. zGraffiti successfully completed an in-market test of its core platform last year with business enhancing user results and is beginning commercial roll-out of a suite of customized, hosted solutions with several clients. zGraffiti’s patent pending “Intelligent Interface Technology” will be able to instantly bring relevant content and services from the MoreBusiness.com website and database to the business members desktop based on the members related actions and behaviors on the web.

Relaunched in March, 2000, MoreBusiness.com quickly set itself apart as an expert resource for small business owners and has received numerous industry awards for it's unique blend of practical small business tools, services and quality content that set it apart from other business resources such as industry wide financial benchmarking tools,proprietary small business document templates, a custom free web-based intranet and other complimentary business and start-up services from many strategic partners.

Ashok Siddhanti, zGraffiti’s CEO notes, “MoreBusiness.com is an ideal client, with a growing complexity of services and content and a growing, time starved member base.We’ve designed our solutions to help businesses enhance their customer relationship results through new value added touch-points with customers by enabling intelligent, context sensitive knowledge delivery to the desktop. Our clients benefit and their customers benefit.”

“The zGraffiti solution is a terrific fit with our commitment of providing valuable templates,tools and content to help small businesses grow”, says Raj Khera, MoreBusiness.com CEO. “Their platform will not only enable us to more efficiently deliver tailored information to our valued member base, but will also enable us to reach beyond our website and email newsletter efforts and attract new members without high marketing costs.”

About MoreBusiness.com

MoreBusiness.com is an award-winning comprehensive online resource that has the tools and information to help entrepreneurs start, manage, and grow their small business. Free content includes: sample business and marketing plans, templates for writing press releases, sample contracts, a database to compare your financials with industry averages, financing sources, a customizable sample employee manual, a time tracking/reporting/billing tool, financial calculators, a small business Intranet, and hundreds of articles, checklists, and tools that can help small business owners get more business. The site was started by successful Internet entrepreneurs who sold one of their web companies GovCon, to VerticalNet, Inc. in 1999. For more information, please visit http://www.morebusiness.com

About zGraffiti, Inc.

zGraffiti, Inc. is a McLean, VA based developer of proprietary customer relationship management software that provide clients with a range of intelligent online business communication, information management and customer retention solutions. zGraffiti's core platform and application suite allow any company with an online presence to maximize business and customer relationships by allowing for "Intelligent Intercepts"-contextually relevant information delivery and personalized interfaces anywhere on the Internet. For more information, please visit http://www.zgraffiti.com

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